The Sneaker Game

The Sneaker Game

A key part of any man's wardrobe is now his shoe closet. Along with his watch, his sneaker is probably the best way you can learn a man's style. In this week's blog, we're going to be taking a look into some of the biggest and best sneaker brands around at the moment, from Nike and Converse to Balenciaga and Common Projects.


Nike - Running Hype

Nike knows how to create products that live up to their considerable hype. From Flyknit to Air Jordan. Nike boasts a catalogue of icons that are unparallel elsewhere.

Still the most recognisable. Still the most wanted. Still, the ones to beat.

Nike air vapormax sneakers


Adidas - The Science

There are beloved classics – the Superstar, Stan Smith and Gazelle to name but a few – and they’re not going away, but in recent years the brand has become the sneaker world’s most innovative brand. Forget the Yeezy collab, it was the Ultra Boost that changed the game and most recently, the German sports giant has been experimenting with 3D printing as a production method for groundbreaking webbed sole units.

Don’t take your eyes off them for a second.


Converse - The Icon

Converse’s famous high-top, the Chuck Taylor All Star, is one such item. Born in 1917, the iconic basketball shoe has remained 99.9 per cent unchanged and is now the best selling shoe in the US, UK and far beyond. Yes, the brand has other excellent shoes, but this is arguably the most iconic sneaker ever made.

What’s more, it’s for everyone.

Converse All star


Common Projects - Minimalism

When luxury New York sneaker brand Common Projects first introduced its Achilles Low model in 2004, the menswear world went mad for it. But why? 

Italian leather, exquisite streamlined shapeliness and a timeless wearability that made each pair the perfect accompaniment to anything from a suit to shorts.

The start of the luxury sneaker market.

Common Projects sneakers



Balenciaga has created the trainer equivalent of Marmite, but whatever you think about them, there’s no denying the changing of the face of fashion.

Making ugly trainers must-have.

Balenciaga Triple S sneakers

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