We believe you should be in charge of your style.

Back in 2015, our Founder, Elliott Haydon had an idea that he believed would change how people interacted with their watch.

He saw a market that was populated with customers paying for numerous watches, just so they were able to wear something that would work for most outfits and for most occasions.

He didn’t think that was cool. So, he started on our journey to put that right. By creating a fully interchangeable Modular Watch. A watch that could adapt and change as you needed it to, a watch that let you be the creator.